Strategy 14

Loyalty ProgrammeBranded CardsXMS - Mobile Banking

Why a Loyalty Programme
Your customers will buy your products/services periodically.
Your challenge is to ensure they keep coming back to you.

If you can keep your brand name in front of your customers between purchases AND provide them with a true added value proposition that they can take advantage of every day – then you will start to create true brand loyalty.

We can do this for you by providing hundreds of high profile retailers where your customers can benefit, by receiving,
1.
Discounts at point of purchase
2.
Additional discount and/or points – in the form of a “cashback” after the purchase
3.
Genuine FREE offers
 
… and more!

You will be seen as the provider of these benefits.

Word of mouth will publicise your brand and the added value it brings.


Questions?

If a customer of yours was making a purchase at a high profile retailer, via your website, and

1.
Received, say, 5% discount at the point of purchase.
and then…..
2.
Received a further 5% “cashback” (or “points” that could be redeemed for your products),

Do you think they would begin to value their
association with your brand?


Furthermore,
I
f they could also receive genuine FREE OFFERS and 2-for-1 opportunities…

…. Would this further add to the value of your brand?

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