Quite
simple really.
We
provide a link from your website to an affinity site, which will
branded as yours, so the transition will be seamless to the customer.
The
customer can search for a particular retailer, or, by product category,
e.g. CDs, Electrical goods, etc., to find what he/she wants.
If
the offer also contains a “voucher code”, he/she needs
to make a note if it.
The
customer then simply clicks the link to move to the retailer site
and make the purchase.
(When
they click through, they will carry a “cookie” which
will enable us to identify the purchase)
Entering
the voucher code (if applicable) will give them an immediate discount.
After
the purchase has completed, the retailer will also send a further
discount to Strategy 14, which we can refund to the customer in
the form of a “cashback” or equivalent “points”.
So
the customer benefits twice!
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